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In some industries, this is a very necessary requirement.
Those who have services or products going to the home consumer is one such
area. For those people name recognition becomes very important.
You say fast food and McDonald's wants to be the first
place you think of. For computer consultant marketing the strategy should
be very different.
Target the Best Niche
Advertising efforts, time and money, should be spent
promoting only to a very well focused niche. In general, the consumer
retail market won't be a target for your computer consultant
marketing.
As you choose your niche, consider the size of the company
and the services you provide as well as the workforce you have. A company
with multiple computers is a much better acquisition than a one-man
operation.
Investments for the Future
You should also consider the amount of time you will spent
acquiring the customer as compared to the income that customer can
generate for you during the life of the relationship. The amount of time
you spend computer consultant marketing should be directly related to the
money you expect to gain.
You may spend 10 hours of computer consultant marketing
time pursuing a potential customer. When making the decision how much to
pursue a prospect you should consider the value of your time and the
potential value of a customer.
Next, consider the number of billable hours you expect to
have from this customer over the length of time they remain a customer.
And then determine how many hours of billable time you must generate
before you even begin to make any money.
As you begin to evaluate each prospect in this manner, it
becomes much easier to decide when to go after a prospect or not.
In this article, you've been introduced to effective
computer consultant marketing.
To learn more about computer consultant
marketing, sign-up for the free audio training seminar 5 Easy Ways to Grow
Your Computer Consulting Business (a $49.00 value), while it's still
available for free.
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