Archive for 'Computer Consultants Marketing Secrets' Category
Computer Marketing Secrets that Attract Great Clients
Are you starting a computer-related business and you’re not sure how to build a solid computer marketing plan? When you first start out marketing your business, you need to make sure you know exactly which type of small business owners you are trying to reach and come up with a targeted marketing message. This means [...]
Network Consultant Career-Building Tips
If you want to really make a decent living as a network consultant, you need to narrow down your marketing focus and develop very keen business development intuition. In order to build a successful and viable network consultant business you also have to get really good at spotting the best small business accounts. But how do [...]
IT Marketing: Make Yourself Memorable
A huge part of a successful IT marketing campaign is making yourself memorable and setting yourself apart from the hundreds of consultants in your area that your prospects could be choosing to provide them with business solutions. How do you make yourself memorable? You have to sell YOU by focusing on your unique expertise [...]
Tips for Talking about Your Computer Consultancy
You need to be careful of people that want you to explain what you do in your computer consultancy. You need to be prepared to talk clearly about what you do in simple terms so a client can determine whether or not you provide services that would suit his/her business. Some Tips for Talking about [...]
IT Marketing: Why Are Direct Mail Postcards So Great?
When you use direct mail postcards as part of your IT marketing plan, you don’t have to worry that they will get thrown in the garbage bin without being read. Because they are already open, they will at least be seen by your prospects. You also will save money on postage for cards when you [...]
Computer Repair Business Marketing: Mail to Your Current Customers
Sending a mailing to current customers should be part of your computer repair business marketing plan. Why? First of all, your customers already know you and know what your computer repair business is all about. You already own the list, and the people on it already know, like and trust you, which are three of [...]
IT Marketing: A Look at Postcards
You will not always get what you perceive to be “ideal” IT marketing results. How can you create postcards that will avoid the common mistakes many computer consultants make? An IT Marketing Case Study Consider a consultant that says this: “I’ve send out over 300 postcards that offer general computer troubleshooting services, automated online backup [...]
Computer Consultant Repair Business and Qualifying the Sweet Spot
What characteristics qualify the sweet spot for your computer consultant repair business? First of all, you want to look for small businesses with 10-50 PCs and a specific revenue figure. Typically companies that make one million to ten million U.S. dollars annually are in the sweet spot for your computer consultant repair business. As [...]
IT Marketing: Build Your Credibility
If you just have a few references and are just getting started with IT marketing and computer consulting, how do you establish credibility? First of all, you need to make sure you have STRONG references. Talk about benefits: how you saved clients money; how your technology solutions bring more revenue; how you helped close [...]
IT Marketing and Showing Your Expertise
There are two IT marketing tools that can help you get across your unique expertise to computer consulting prospects: case studies; Web sites. What about Case Studies? A case study in IT marketing is essentially a sophisticated testimonial. It typically will have a picture of your client with a logo, full name, address and any [...]
IT Marketing: Organizations Can Help Build Relationships
In order to be successful with IT marketing, you need to know a lot of people, and these people need to trust you. You can accomplish this goal by getting involved in organizations. The following organizations can help you with your IT marketing techniques. Don’t join more than one of each type, but you can [...]
IT Marketing and Elevator Speeches
Part of responsible IT marketing is giving good elevator speeches. These IT marketing bits are short descriptions of your business that can be delivered at a chamber of commerce luncheon or any other networking event. Your goal with your elevator speech is to give a 30-second commercial that really resonates and sets you apart from [...]
IT Marketing: Be Sure to Sell Your Expertise
One way to distinguish yourself from other consulting firms with IT marketing is to focus on your unique expertise. Your clients are buying “You, Inc.” and not a computer or router, so you have to set yourself apart from the rest. You Are Not a Commodity Commodities are based on price and are cheap. Selling [...]
IT Marketing and Speaking Engagements
Speaking engagements can be an excellent help with your IT marketing campaigns geared towards prospects. Speak at Meetings for Other Groups When you speak at others’ meetings, you get a captive audience. They are going to a chamber of commerce breakfast or a Rotary meeting already, and someone they know and trust has convinced them [...]
IT Marketing: Multi-Task!
When you do a direct mail campaign as part of IT marketing, you need to have a clear idea of your target audience so you can create a relevant and powerful message. The concept of IT marketing can be very overwhelming for those new to the IT world. There are as many as 30 different [...]
IT Consultants Can’t Give Everything Away for Free
New IT consultants often give away services, which can prevent them from really being able to go full-time. You can’t make this mistake. You absolutely need to charge market rate if you want to thrive in the industry. IT Consultants That Charge Are Professionals If you want others to see you as a true professional, [...]
IT Marketing: Base Your Sales Letter on Benefits
Regardless of your niche, a benefits-focused sales letter is critical to strengthening your IT marketing campaign. You don’t even need to keep it short and sweet – just make it good!Use a Long Sales Letter for your IT Marketing Long sales letters can help build urgency, stir up the pot, get people to take action, [...]
IT Marketing Requires Excellent Multi-Tasking Techniques
You need to have a very clearly-defined target audience when using a direct mail campaign for IT marketing. You also need to have an equally targeted message. When you are just starting your business, you will most likely feel overwhelmed by the number of IT marketing tasks you can be doing at any one moment. [...]
Small Business Computer Consulting: Market Smart!
Small business computer consulting can be financially challenging and requires you to make sound decisions quickly. Save capital by marketing your small business computer consulting firm the smart way from the beginning. Test When you are marketing your small business computer consulting firm, make sure you run small, organized tests before going whole-heartedly into any [...]
IT Marketing and the Pros of Direct Mail Postcards
A successful IT marketing campaign can be greatly and inexpensively achieved with the help of direct mail postcards. Direct mail postcards can help you identify your recipient and direct them to a seminar or other free event to gain their interest and hopefully their business. Direct mail postcards are an excellent IT marketing strategy because [...]