IT Marketing: Finding Your First Clients
Once you have some clients under your belt, IT marketing becomes easier. In this article, you’ll learn the best ways to find the crucial few first clients to help your IT marketing. Here are the steps to this point:
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You want to pick a startup date.
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You want to print your business cards.
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You want to tell everyone that you know
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You need some reference accounts
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You need to get referrals
IT Marketing: Volunteer with a Catch
Do some kind of closed-end volunteer job, with an organization that you feel some affinity for. Once you do this, you should be able to get some referrals to help with your IT marketing. So here’s your offer:
“I’m going to do a heck of a job with you helping you upgrade your PC or update your website, but here’s what I’d like from you. In return, at the end of the half day, I’d like to get a reference letter from you and that you’d be available to take phone calls every once in a while from prospective clients as a reference. And secondly, I would like you to introduce me to three people who are active in your organization who are a qualified lead for me. “People that either own their own business or manage their own business, that you know use computers on a regular basis and could benefit from my services.”
As the director or office manager for an organization like that, they are in an excellent position to know which of their board members are always moaning about computer problems or who can never properly open the Excel file they were emailed or who’s always complaining about a virus. Volunteering is a great way to get a testimonial and reference under your belt.
The Bottom Line about IT Marketing
In this article, you’ve learned more about IT marketing. To learn more about IT marketing, click here now to get access to a free one-hour audio training program on 5 Easy Ways to Grow Your Computer Consulting Business.