Computer Resellers: What Are Your Options?
There are varying opinions about whether small business computer consultants should become computer resellers. Here are some definitions to help you weigh your options.
Pure Computer Consulting Firms
Those that want to completely stay away from being computer resellers choose to be pure computer consulting firms. They believe they will never make a penny off product margin and that computer resellers don’t make a dime. They decide NOT to resell hardware, software or peripherals, though they do help clients decide exactly what to buy and how the specs should be.
Purchasing Firms
Another variation on pure computer consulting firms is the concept of purchasing agents. They do the purchasing for clients and bill them for a couple hours. Their job is to review quotes, place and track orders and carry the product purchase to the end. These types of consultants are still not officially computer resellers, but they are doing more than pure consultants.
Hybrid Consulting Firms
These types of firms are part-time computer resellers. They might sell white box PCs – non-branded desktops, servers and notebooks.
How Do You Decide Whether or Not to Be Computer Resellers?
Your decision to resell products depends on where you want to spend your time. Do you want to invest the time trying to get incremental profit off product sales or focus on pure consulting dollars? No matter what you decide, if you want to make money at being an IT consultant, you can’t lead with product sales. You have to sell comprehensive business solutions that can truly help your clients’ companies thrive.
Today we talked about computer resellers. To learn more about this topic and others, visit the attached link!
Submitted By: Joshua Feinberg