When you use direct mail postcards as part of your IT marketing plan, you don’t have to worry that they will get thrown in the garbage bin without being read.  Because they are already open, they will at least be seen by your prospects.  You also will save money on postage for cards when you use them as part of your IT marketing plan.  

Target, Target, Target!

Targeted IT marketing campaigns are always more effective than those that are not.  Don’t send the same message to 2,000 small businesses in your area and hope for them to hit on hot buttons.  Target a specific group and find out what really concerns them.  Then come up with a message that speaks to this concern and stress you have expertise in their specific area.

IT Marketing Postcards Can Build Relationships

The goal with direct mail is not to close the sale.  You can’t get them to agree to a $25,000 client server network just because of a little postcard.  Relationships take time and effort to cultivate.

IT marketing postcards should generate a response.  You want prospects to say they are interested and then focus your energy on nurturing the best opportunities of those responses.  Then you want to try to get them to agree to a seminar with other people that have expressed interest or a free report or free needs analysis.   

IT Marketing:  Urgency is Everything

You need to make sure people know there is an urgency to what you are asking with your IT marketing materials.  They need to act now … or never!  You don’t want people to take your postcard, read it and file it away indefinitely.  You want people to get to know, like and trust you.  The best way to do this is to encourage one-on-one contact or one-on-group contact where they can see you in person and know what it is like to work with you.

Blogged By:  Joshua Feinberg