Many VARs are starting to incorporate environmental awareness into their daily business lives at great benefit to their growth and services.  Virtualization technology in particular is helping VARs grow their own businesses and also save customers money, reduce energy consumption and costs to themselves.

According to Virtual Iron, climate change and depleting natural resources has caused many VARs to go the “green” route in order to stay competitive, streamline business operations and help bring clients better and more sophisticated solutions.

According to CMO of Virtual Iron, a leading provider of VARs for many businesses Mike Grandinetti, a lot of businesses think about profit first and neglect social issues.  However, many ideas surrounding the “Green” movement are helping VARs combine the two ideas together at greater benefit to their businesses – making more money for their own company and also helping the environment.

Issues like server sprawl, physical space and rising energy costs have plagued businesses of all sizes along with the problem of old hardware that is sucking up valuable power and generating too much heat.  Virtualization is helping a lot of VARs improve server performance as well as reducing the amount of servers needed; according to surveys, using more environmentally sound solutions, VARs have been able to reduce the number of servers needed to run a business by one-third to one-half.  Grandetti also states that regardless of the size of a customer or the horizontal or vertical market occupied, all VARs can make the “Green” concept work.

Virtualization was initially designed for enterprise customers with a great deal of money and very large data centers but is quickly becoming very relevant to and possible for SMBs that don’t have the financial flexibility of larger companies.  VARs are helping to provide some options for small businesses through virtualization in the form of very flexible alternatives both to what they are currently using and to the more expensive solutions they cannot afford.

For more information on this story about the “Green” movement and VARs, visit the attached link.

Added By:  Joshua Feinberg