Sending a mailing to current customers should be part of your computer repair business marketing plan. 

Why?

First of all, your customers already know you and know what your computer repair business is all about.  You already own the list, and the people on it already know, like and trust you, which are three of the biggest obstacles to overcome when it comes to successful marketing.

What Should You Stress with Your Marketing?

If you know a lot about virus protection, firewalls, passwords, data backup and power protection, this is a good place to start when mailing to computer repair business customers and trying to get them to agree to IT audits.

Offer a discounted IT audit package.  For example, if you usually charge $400, you can offer a special good through an expiration date — $299.  You should also think about including a bonus such as an entry-level battery backup unit or surge protector … or simple just a CD or DVD of the last data protection seminar you gave.  Make sure your offer has real value to customers.  

Track Marketing Results

With any computer repair business marketing strategy, tracking is important.  So tracking the responses to a mailing you send it critical.  You might get five percent inquiries and note that half of them end up taking the audit, which will help you predict responses to future mailings.   Remember your audience of computer repair business customers is going to be more responsive than anyone else you target through direct mail.  

Help Computer Repair Business Customers Use Their Assets

You need to look at existing customer relationships and determine more ways you can help them use what they own already.  They probably have bought a lot of useful assets that they aren’t even using, but that could really bring them increased productivity and benefits.  

Solidify Computer Repair Business Relationships

Direct mail and talking to your current customers can not only help you help your customers get the most out of their current IT assets but also can help you get good service revenue.  Also, this type of contact helps establish the relationships that will sustain your computer repair business long term.

Added By:  Computer Consulting Kit