You will not always get what you perceive to be “ideal” IT marketing results.  How can you create postcards that will avoid the common mistakes many computer consultants make?

An IT Marketing Case Study

Consider a consultant that says this:

“I’ve send out over 300 postcards that offer general computer troubleshooting services, automated online backup and wireless home networks … I bought lists of area businesses that were divided by revenue, credit rating, years in business, number of PCs … The wireless home network postcards went to homeowners that purchased their house for over $500,000 and the automated online data backup went to people that had recently purchased new business licenses …”

And the consultant’s results?

“The IT marketing results have been nonexistent. I haven’t received a single phone call or e-mail.”

The question is, what did this consultant do wrong?

Don’t Expect a Too Much Out of Your IT Marketing Efforts

You sent out “over 300 postcards?”  That’s not really very many in terms of an all-out campaign.  And it definitely isn’t enough to make for good statistics.  Don’t spend your entire IT marketing budget in one place before you know whether it works or not.  But don’t think you can spend the cost of 300 times one stamp for a postcard and get a landslide of response.  If you got no response from that type of IT marketing campaign, consider the reality of your numbers.  

What Should Your Postcards Include?

Your lists in the above scenario are probably not wrong.  But your copy might be suspect.  What are you offering?  Is your headline compelling?  Did you hit their points of pain and have a clear deadline?  Did you use a compelling offer that got them to pick up the phone, send you and e-mail or mail back a coupon?

The Bottom Line about IT Marketing and Postcards

Are postcards a bad media?  They are not!  In fact, they’re great, because no one has to open an envelope, which makes deciding to respond a lot easier.  You won’t have to deal with putting compelling information on an envelope to get someone to respond to your IT marketing strategies.

Added By:  Computer Consulting Kit