If you just have a few references and are just getting started with IT marketing and computer consulting, how do you establish credibility?  

First of all, you need to make sure you have STRONG references.  Talk about benefits:  how you saved clients money; how your technology solutions bring more revenue; how you helped close out the month faster; how you improved productivity; how you helped clients communicate with tele-workers, suppliers and vendors.

In IT marketing, you need to make your references very strong, even if you just have a few.

IT Marketing and Your First References

You can get references by volunteering.  Choose a couple non-profits that you can stand behind and set up a closed-ended deal.  You don’t want to volunteer your services for a long time.  Part of the deal should include a testimonial for your company.

Asking for Referrals with IT Marketing

A lot of people have a hard time asking for referrals.  You don’t want to push or look needy, but you do need referrals for IT marketing.

You can ask for referrals when someone gives you a compliment.  If someone tells you how happy he/she is with a project, you can use that opportunity to ask for an updated testimonial (or a first-time testimonial if you don’t already have one) and also ask if the person knows anyone in the area that might benefit from your services.

The Main Idea

One of the best ways to conduct relationship IT marketing is by asking current clients for testimonials and referrals.  Your clients will not mind supporting your good work.  

Added By:  Computer Consulting Kit