There are two IT marketing tools that can help you get across your unique expertise to computer consulting prospects:  case studies; Web sites.

What about Case Studies?

A case study in IT marketing is essentially a sophisticated testimonial.  It typically will have a picture of your client with a logo, full name, address and any contact information.  A case study is a few short paragraphs discussing the benefits your client has received as part of a relationship with your firm.  Make sure the bottom of the case study is signed by the client and also has your firm’s contact info.  Anywhere between two and four case studies create a compelling part of your IT marketing portfolio.  

What about Web Sites?

A Web site acts as an important business tool; if you put the right content into it, it will have great impact on your clients.  You can’t waste space on advertising the cheapest power supply or other piece of technology.  Communicate your unique expertise at providing sophisticated, industry-specific solutions to small business problems.  

Address a Niche with Each Web Page

If you are targeting three niches with IT marketing, you should have a separate page for each.  You need each page to talk about industry-specific trends and how your solutions address them.  

What are the hot topics in your niche?  Which typical software packages will you need to know to work with people and show your competency?  You need to know which benefits you are offering to your niche and advertise the benefits on your Web site.

Always Emphasize Service with Your Web Site

Your Web site traffic is going to come from two places:  demand you’ve generated somewhere else; competitors.  

You need prospects to understand that you focus on unique services and the problems these services solve – not just from a technical perspective, but from a small business perspective.  

The Main Idea about IT Marketing

Use case studies and your Web site to get the most out of a strong IT marketing campaign and be sure to address niches and their problems.  

Added By:  Joshua Feinberg