In order to be successful with IT marketing, you need to know a lot of people, and these people need to trust you.  You can accomplish this goal by getting involved in organizations.

The following organizations can help you with your IT marketing techniques.  Don’t join more than one of each type, but you can use these categories as a guideline for choosing the best ones for you.

General Business Organizations

This category involves a chamber of commerce, Rotary club or Kiwanis.  It could also be a group like Le Tip or BNI.  This type of organization is good for IT marketing because it is a place to find a lot of other small business owners and managers.

A User Group  

If you want to specialize in installing Windows-based networks or security or some other specialty, you might want to think about this type of business group.  This type of group allows you to meet other people with similar specialties and interests.   

Targeted Business Organizations and Trade Groups

This category for IT marketing will offer the clients you seek.  If you are in the medical industry for example you can look at medical trade groups.  Determine which types of events are coming up and whether or not there is a newsletter.

Join a Niche for IT Marketing

If you want to get referrals and make connections, you need to get more active in your niche.  If you become a part of a niche, you will get better referrals.  When you are selling technical services, you have to have technical expertise, but really succeeding in the IT consulting world and with your IT marketing campaign is about WHO you know rather than WHAT you know.

Relationships Are Important to IT Marketing

What will really determine the success of your IT marketing campaign is relationships.  Sure, technical skills are important, but even if your technical skills are average, relationships with partners, subcontractors, vendors and anyone that can send you business will really pull you through to the end.

If you want to get more referrals with IT marketing, you will need to know more people.  Join organizations in different arenas to get more out of your IT marketing campaign.  

Blogged By:  Joshua Feinberg