Part of responsible IT marketing is giving good elevator speeches.  These IT marketing bits are short descriptions of your business that can be delivered at a chamber of commerce luncheon or any other networking event.  Your goal with your elevator speech is to give a 30-second commercial that really resonates and sets you apart from the crowd.  

Benefits Instead of Features

The most important part of your elevator speech is that it should focus on your firm’s benefits rather than just features.  For example, my elevator speech:

“Hi, I’m Joshua Feinberg from the Computer Consulting Kit.  We help small business computer consultants sell more services, build their businesses and run more profitable companies.”

If you are trying to sell to small businesses, your IT marketing elevator speech might look like these:

“My Company helps small businesses in the local area use technology more effectively.”

“My company helps small businesses in the area solve computer problems.”

Sincerity and Your Elevator Speech

With any IT marketing strategy, you need to be sincere.  You need to appear able to help people and have a real interest in hearing more about them.  When networking, you should try to let the person receiving your IT marketing message do most of the talking and establish yourself as a good listener.

Blogged By:  Joshua Feinberg