IT Marketing: Be Sure to Sell Your Expertise
One way to distinguish yourself from other consulting firms with IT marketing is to focus on your unique expertise. Your clients are buying “You, Inc.” and not a computer or router, so you have to set yourself apart from the rest.
You Are Not a Commodity
Commodities are based on price and are cheap. Selling “You, Inc.” is essential because you have to stress that you have a special problem-solving ability that no one else has and that you can provide the best solutions for small businesses.
Get Past Your IT Marketing Materials
You have to make sure you are visible on your website and in all your IT marketing materials. Don’t hide the size of your company by keeping everything anonymous. If you focus on selling your background and the background of any staff members, you will be more likely to communicate your particular beliefs and philosophies and attract the best clients.
You Are Unique
A question that is often asked about IT marketing among consultants is, “What is the best, most cost-effective way to get great leads?”
When everyone is going after the same leads with the same pitch from years ago, they are unoriginal. You need to provide a unique pitch and a unique IT marketing message to get the best leads.
Make Your IT Marketing Materials Special
To see if you are truly special with your IT marketing message, examine your business card and your home page. Then take a few business cards and home pages from our local competitors and see how they are different. Everyone is probably talking about offering very generalized tasks – PC hardware and software sales, LANs, etc. – but this is not unique.
When you are unique, you end up competing against a dozen competitors instead of a few hundred, and you increase the success of your IT marketing plan.
Added By: Joshua Feinberg