When you are trying to grow your computer business, you need to be an IT specialist in order to find a good group of prospects.  If you know you work best with small accounting offices, do a quick Google search to find out how many small accounting offices are within an hour’s radius of your location.  You can also contact one of that industry’s leading trade groups or talk with a mailing list broker.

Market to a Niche as an IT Specialist

Marketing to a niche is easier than marketing generally.  You will know in which trade publications you have to appear and where to look for prospects.  When you act like an IT specialist, you won’t spend a lot of time and money on generic newspaper, radio or phone book ads.  You can concentrate on a specific group.  

When you get expertise in a specific area as an IT specialist, you will be worth more to potential clients.  Your marketing message is going to ring true with a person picking up the phone and one that is looking at your sales letter or postcard.   

Speak to a Smaller Group as an IT Specialist

You can’t come up with a message that rings true for everyone or you will end up in a price war.  You don’t want to be a commodity or anything that is seen a “dirt cheap.”

Put Your Name Out There

If there is a newsletter or a magazine that prospects all read, you can put a targeted ad in it or write an article.  Or you can become active in an attached organization by volunteering or speaking at an event.  When you mention that your company offers total IT solutions for a particular niche or industry, you become a true IT specialist.  

The Main Idea about Being an IT Specialist

There are a lot of ways to get involved as an IT specialist, but you have to find something you love doing that will be lucrative enough and offer enough prospects to keep you in business.

Submitted By:  Computer Consulting 101 Professional Kit