Unless you are an amateur, you have to stop going for one-shot deals and get started on IT service contracts.  Do you want to be sitting by the phone waiting to get called once or twice a year by a large number of customers?

No.  You want to be proactive and work with people that will take your advice about their IT issues.  You want people on IT service contracts that will make long-term fixes to make their networks reliable and efficient and improve their ROI on IT investments.  You want a set of clients that will work on strategic planning for the future of their businesses.

One-Shot Deals

Professional businesses will require IT service contracts.  You need to make good IT service contracts a critical component to your business in order to build a solid business foundation and get the recurring revenue you need for the future.  

The Importance of IT Service Contracts

IT service contracts give your business real value.  You get recurring revenue, and you get clients that want to work with you.

Why is recurring revenue so important?  Because the clients that want to have long-term relationships with you are the ones that will let you invest and grow your business.  Without long-term, steady IT service contract clients, you can’t truly plan growth or make hiring decisions.  You can’t really make any decisions about the destination of your business.

What Should You Do?

You need to really think about only taking clients that will need IT service contracts and really understand the value of having one.

Blogged By:  Joshua Feinberg