Speaking engagements can be an excellent help with your IT marketing campaigns geared towards prospects.

Speak at Meetings for Other Groups

When you speak at others’ meetings, you get a captive audience.  They are going to a chamber of commerce breakfast or a Rotary meeting already, and someone they know and trust has convinced them to show up.

Design a Speech that Will Reach Your Audience

You want to be sure you talk about a general topic that will appeal to business owners.  Don’t use a lot of acronyms with IT marketing and keep it really low-tech.  The business organizations should also be focused on those that would be in the sweet spot.  You can find this information out by talking to the executive director or manager of the organization when doing your research.  

Free Seminars and IT Marketing

You can also spread the word about your business and name by doing a free seminar.  Talk about protecting computer systems from viruses, security breaches and blackouts or something else relevant.

The hardest part about running seminars as part of an IT marketing campaign is carrying them out.  You need someone in your store that can deliver the seminar well, and you should ideally split up the duties between more than one person to keep it interesting for attendees.  Don’t let it go beyond 45 minutes.   

IT Marketing Techniques that Will Get People in the Seats

To generate demand and get RSVPs for your free seminars and events, do a direct mail piece to a targeted list.  An effective and inexpensive way to do this type of mailing as an IT marketing campaign is to combine your seminar with a chamber of commerce mailing and put a flyer in with the newsletter.

Blogged By:  Joshua Feinberg