Regardless of your niche, a benefits-focused sales letter is critical to strengthening your IT marketing campaign.  You don’t even need to keep it short and sweet – just make it good!

Use a Long Sales Letter for your IT Marketing

Long sales letters can help build urgency, stir up the pot, get people to take action, take prospects through the pain of ignoring IT issues, take prospects through the joy that comes from increased productivity and explain the benefits of growing a company sometimes by 200% without adding staff!

Many of these elements can only be stressed in a long IT marketing letter, so don’t be afraid to keep writing.  

Address Painful Subjects

If you aren’t well-versed in writing sales letters, you can hire an advertising or marketing consultant or a freelance copywriter to do them.  But no matter what you choose to do, you have to make sure the letter addresses the main points of pain for your targets.

Free is Good

In order to get demand to be high with IT marketing, you may want to send out a letter with your business card and offer a free bribe like a one-hour needs assessment.  Make sure the bribe has an end date attached or limits it to the first X number of businesses that respond.

If you are successful at presenting yourself as an IT expert for a niche industry, your IT marketing letters and calls will be better received.  Your knowledge should be obvious in the headline and repeated throughout.  You are offering a relevant service, and most professionals will want to hear what you have to say.

Your letter should discuss work you’ve done for similar firms – use testimonials at every opportunity – and how you can help your target’s firm.  The problems and trends of the industry will be well known by those receiving your letter.     

The Main Idea

The goal with an IT marketing letter is to get your prospect from free to fee, which means an in-depth billable audit or your proving ground project.

Blogged By:  Computer Consulting 101 Professional Kit