Oracle announced last week that it would be rolling out a program for VARs that work with the small business market.  Its new VARs order process will allow resellers to order directly through distributors without membership in its partner program.  This new idea is in part an attempt to help the company stay competitive with Microsoft.  
    
As part of this new program, VARs can sell Oracle products through any distributor attached to Oracle and can also get support and training through this distributor.  This process will eliminate all up-front fees and contracts.  

Now “remarketers” can just order Oracle These new VARs will be labeled “remarketers.”  Judson Athoff, vice president of global platform and distribution sales and the leader of the Oracle Technology SMB Program says this change is necessary in order to get at the low end of the market.    The company came about deciding on this “one-click” ordering program with the help of analysts that determined the company was losing business from small businesses because of the complexity of the ordering process.  
products through value-added distributors and better give Oracle solutions to small accounts without having to pay big-account prices for VARs programs.

Blogged By:  Computer Consulting Kit