Small business computer consulting can be financially challenging and requires you to make sound decisions quickly.  Save capital by marketing your small business computer consulting firm the smart way from the beginning.

Test

When you are marketing your small business computer consulting firm, make sure you run small, organized tests before going whole-heartedly into any one marketing scheme.  For example, when doing direct mail, don’t mail 5,000 or more pieces the first time or put $2,500 to $5,000 on the line for something that might not work.

Think Small and Focused

Before going fully into a small business computer consulting direct mailing campaign, try a $500 test to see how you do.  If you think you need to put an ad in the yellow pages or newspaper, think carefully.  This type of marketing is not typically the most efficient, because you are not targeting a focused group, and 95% of people reading the ad will not be interested.  

Make Small Bets to Minimize Risk

If you are convinced you need to market your small business computer consulting firm in the yellow pages or newspaper, make sure you test with something small before committing.  

When you make marketing and business decisions in small business computer consulting, you need to make small and very calculated bets to test, analyze and track.

Blogged By:  Computer Consulting Kit