More and more solution providers are learning that specialization is critical to providing the best tech services.  A recent research study conducted by the Computing Technology Industry Association (CompTIA) confirmed this idea.

CompTIA shared findings with solution providers at its Managed Services Summit in Coronado, CA last week.  The organization polled 332 managed technology users and asked them what the five most important things were that they sought when choosing solution providers.    

Twenty-seven percent stated they chose solution providers that specialized in unique services.  Other factors included a pre-established relationship with the solution provider, the provider’s reputation and availability of support.  Also included in the findings were recommendations and referrals from others that had worked with the solution providers.  

Respondents stressed that low prices were not the top concern when seeking out solution providers.  The quality of the services offered and the fit of the solutions to the specific business were far more important to those looking for solution providers for their small businesses.   

CompTIA stressed that solution providers often have to educate existing and prospective customers on tech solutions and managed services.  Fifty-two percent of customers polled stated their lack of knowledge about solutions was a huge factor in discouraging them from choosing solution providers.  

Blogged By:  Joshua Feinberg