Last Wednesday, Adaptec began a new solution providers channel partner program designed to further the visibility and success of its Snap Server NAS line.  Vice President of the solution providers channel sales and marketing at Adaptec John Noellert stated the company’s Snap Server line has always had a strong presence for solution providers and hopes this new initiative will help make it even more visible.  

Noellert stated that previously Adaptec has not received the best field coverage in terms of deal registration programs that help solution providers.  He hopes this program will help partners achieve greater success with the line.  A formal channel program that serves Snap Server products is critical to ensure that solution providers understand the value of the products.  

The Snap Server line offers a special solution that works from entry-level to the higher-end because it uses one operating system.  According to solution providers, the products are also reasonably priced and reliable.   

Competitors such as Network Appliance sell storage appliances below $5,000, but these products ca end up costing $12,000 in the end because of software licenses and other features needed to run them.  Snap Server’s solutions are available fully loaded in the range of $2,500.   

Solution providers agree that formalizing a solution providers program is a smart move for Adaptec and are excited about the possibilities.  The program will be geared towards solution providers that have small and midsized enterprise storage solutions and those with experience in vertical markets.  

The Snap Server program has three levels:  solution provider; direct market partners; registered resellers.  The program for solution providers will offer the new feature of allowing an opportunity registration program for solution providers that will give discounts to VARs and new customers.

Blogged By:  Joshua Feinberg