IT marketing sales letters have to address you prospects’ greatest needs and stress benefits if you want them to be successful.  Regardless of which niche you are serving, your IT marketing letters must stress benefits for your prospects.  

IT Marketing:  Short is Not Always Sweet When it Comes to Sales Letters

You may have received writing advice in your life suggesting that short sales letters are your best bet for grabbing attention.  But in IT marketing, sales letters can and often should be long in order to fully capture your purpose.

IT Marketing:  When Should You Use Long Sales Letters?

1.    When you want to show the urgency of your clients’ needs;

2.    When you want to shake things up for targets;

3.    When you are trying to motivate someone to act;

4.    When you want to illustrate what will happen when prospects do not do things properly in terms of data security;

5.    If you want to show prospects the excitement of having a productive staff;

6.    If you would like to explain benefits to potential clients of growing their businesses exponentially without adding very much more staff.

Long sales letters can best accomplish the above goals because they give you the time and space to clearly annunciate benefits and your own purpose.

IT Marketing:  Address What Hurts the Most

You may not be completely confident of your ability to write sales letters.  An ad or marketing consultant or even a freelance writer can help complete them for you.  Regardless of who writes the letter, the letter must touch on your clients’ greatest needs and must show the main points of pain for the specific niche in which you work.

IT Marketing:  A Sales Letter Should Offer Something Valuable for Free

In order to have success with your IT marketing efforts, your sales letter should provide a business card along with something valuable and time sensitive that will appeal to clients.  Offer something like a free one-hour assessment.  Make sure you have a deadline attached to the free offer and limit it to only the first respondents.  

IT Marketing Sales Letters:  Be a True Niche Provider

If your sales letter clearly discusses that you are an IT expert for your particular niche industry, your IT marketing efforts will get more responses.  Your headline should show your knowledge and should be carried through the whole letter.  You should stress that the benefits you offer are relevant to your targets.  Talk about what you have done for other firms like theirs with glowing testimonials and you can hit a home run with your sales letter.

IT Marketing:  Sales Letters are Key

The whole point of an IT marketing sales letter is to nudge prospects into the next step of a billable IT audit.  Move then onto your proving ground project and into the ranks of your clientele.  

Added By:  Computer Consulting 101 Professional Kit