One of the most effective elements of an IT marketing strategy is developing partnerships with other professionals and giving them rewards for their referrals.  Accountants and other types of professionals are excellent partnership opportunities to help your IT marketing.

Accountants can form a revenue sharing agreement with you that would give your client a financial reward for connecting you with their clients.  You can give partnering accountants a finder’s fee, a referral fee, subcontracting benefits or bartering services as a part of your overall IT marketing plan.  

You can also give non-financial benefits such as gift baskets, tickets to sporting events or free lunches or dinners that can be added to your IT marketing budget.  

Do Others’ Clients Need You?

Chances are accountants will get requests from their own clients for IT services.  Get accountants you know to tell you how they handle it and to recommend your services.  This is an excellent IT marketing technique that can bring in great long-term clients.  

Make sure you talk to your accountant about what IT investments can do for businesses.  You can even hold an educational seminar in the accountant’s seminar for your clients and his/her clients at a time of year that works well for both of you.  For example, don’t hold a seminar during tax season.  The fall and late spring are a better time to help further this particular IT marketing plan.

IT Marketing and Educational Seminars

Co-sponsor educational seminars with your accountant as part of an IT marketing plan and invite each other’s clients.  Talk about how to maximize the accounting systems of small businesses and then let the accountant discuss his/her role in the process.  You should display how IT issues can work well with practices an accountant is already using.

Personal Referrals and IT Marketing

Personal referrals are an excellent IT marketing technique.  To get the most referrals, partner with professionals such as accountants and others that get asked by clients about important business issues.

Added By:  Joshua Feinberg