You can improve the quality of your IT marketing by establishing relationships with community professionals that can help give you expert advice on the different parts of your business.  Accountants, lawyers and bankers are people you should get to know in your community both to help you with your business and to connect you to other small businesses in your area.

Customers of these types of professionals put a great deal of faith in them and look to them for advice on their most important decisions.  Getting a referral from trusted business advisors in the community is one of the best IT marketing strategies you can use.

Connecting with a Trusted Business Advisor  

For example, if you want to connect with an accountant, you might ask one in the community if he/she needs some help with technology.  Helping a trusted business advisor can help you with credibility and a stronger IT marketing stance because if you do a good job, this person can give you a high quality testimonial that will go a long way with prospects.

Talk to Accountants and Trusted Business Advisors About Their Clients’ Computer Problems

Clients of accountants might ask the following questions:

“I’m looking for a good retirement account.  What vendors do you recommend?”

“I am having a hard time finding health insurance.  Who is good?”

“Where is a good place for a checking account?”

“Where can I find a merchant account?”

“I need a good attorney.  I’m closing on my house.  Do you know anyone?”

Because accountants hear about their clients’ financial, legal and computer needs most often, they are a good source for you to connect with as part of your IT marketing outreach.  They get asked, “Who do you know?” so often that you will want to be at the front of their minds in order to improve your IT efforts.

Blogged By:  Joshua Feinberg