Direct mail postcards are a great IT marketing technique because they provide you with a chance to catch someone’s attention.  Because they are already opened, they will not just get tossed in the trash.  Direct mail postcards are less expensive than other types of direct mail so they’re easy on your IT marketing budget as well.

How can you use direct mail postcards as part of your IT marketing campaign?

IT Marketing:  Target!

You want to target a very specific group when sending out direct mail postcards as part of your IT marketing campaign.  Don’t sent to a couple thousand area small businesses and hope you will snag one of them.  For example, if you have specialty with accounting offices, speak to the hot buttons of a partner or an office manager in an accounting office.  Make your expertise known and target the recipients of your IT marketing campaign!

Direct Mail Postcards Help with Relationship IT Marketing

Direct mail is not intended to seal any deals.  You will not get a huge contract because of a direct mail postcard, because relationships that bring real benefits take a long time to grow.  IT marketing postcards should generate a response and get people to take interest.  Once you get interest, you can foster the opportunities.

You want to lead prospects to events like seminars where you are gathering groups of people with similar interests.  You can also lead prospects towards free reports or free needs analyses as part of IT marketing campaigns.

IT Marketing Postcards:  Be Timely

You need to give a sense of urgency to those targets of your IT marketing postcards.  If you don’t set deadlines, prospects might file your ideas away for six months or for emergencies.  IT marketing postcards are a way to open up the opportunity for people to like, know and trust you and the best way to do this is to get one-on-one contact or one-to-group contact that allow them to see what you do and how they will work with you.

Blogged By:  Joshua Feinberg