IT audits are a typical request after big news about IT disasters.  Current events present a great opportunity to ask customers about a back-up plan that includes virus protection and other important items during IT audits.  

Your marketing efforts can be helped by worms and viruses, especially when these issues are mentioned in the news.  Your targeted small business might even have felt the consequences, which gives you a great opportunity to get sales.  Customers and clients will more deeply realize the need for power protection and shutdowns, along with backup generators.  And virus clean-up and security will really get them thinking too, which gives you the perfect opportunity to conduct IT audits.  

IT Audits:  Devise a Marketing Plan

You should compile a fixed-price IT audits package that you can really deliver.  Go in with an inventory checklist and talk to customers about system security, their plans for virus protection, license status, update status, what firewalls look like and how they are keeping things up-to-date and running smoothly.

Most new small business accounts will present you with a really great opportunity for cleanup.  Because businesses typically feel they are better protected against viruses and security than in actuality, most have real issues with which you can help.  IT audits might reveal that all antivirus software is two years old or more, which then gives you the chance to prove yourself and get valuable clients.

The Importance of Data Backups

A lot of prospects will not know much about data backup and might even tell you what they think you want to hear when asked directly about it.  Typically, small business data backup items are not current if the businesses don’t have a good tech staff or regular provider.  IT audits are the time and opportunity to think about these things.   

Opportunities with IT Audits

 IT audits give you a real chance to uncover weaknesses and put together a plan of attack for helping small businesses get organized and improve efficiency.

Added By:  Joshua Feinberg