There are three ways you can maximize the profits of your Small Business Server consulting profits.  In the past seven years, Microsoft Small Business Server (SBS) has become a very widely-used and well-respected networking suite.

Many small business computer consultants, systems integrators and VARs have decided to use Small Business Server; but before you decide to entrust your company to Microsoft Small Business Server, you need to think about some tips for maximizing your consulting profits.

Most small businesses don’t know a thing about Microsoft Small Business Server:  Even though you might know of hundreds or thousands of businesses in your area that would benefit from Small Business Server, don’t decide that your average non-technical small business owners knows what it is.  To maximize consulting profits and avoid being thought of as a commodity, lead off with a pitch for a more popular service, such as virus management, SPAM blocking or security boosting.  

Sell your company before your products to your prospects:  There is not big money in reselling Small Business Server software; the money comes from the sale of your relationships with small businesses.  Your company turns into an outsourced IT department.

No small business owner will be thinking constantly about Small Business Server, though they will think about what will happen if their companies experience system failures.  You need to be a solution to the basic survival instinct.  Once you have your foot in the door, you will have a chance to sell Small Business Server.

Microsoft doesn’t care about computer consultants as much as it says:  The truth is, the first version of Microsoft Small Business Server was planned in 1996 and launched in 1997, code-named “SAM” because Microsoft wanted to eliminate resellers and sell then product at “Sam’s Club” warehouse clubs.

The team in charge of Small Business Server made the product incredibly simple so that non-technical small business users could buy it at the warehouse club and have it running in their offices the same day.  After the first version shipped, Microsoft figured out that resellers were the best way to reach small businesses looking for Small Business Server.  Only since then has the product been flowing toward the reseller channel.  Still, today you can buy 5-user versions of Small Business Server in retail stores.

Microsoft isn’t banking everything on Small Business Server, and neither should you.  Small business owners are not shopping for Small Business Server specifically, rather for solutions provided by real and involved computer consulting companies.  

Added By:  Computer Consulting 101 Professional Kit