Generating leads is the number one most important step in an IT marketing campaign and determines the future of your IT consulting company.  You need to be careful to whom you assign the responsibility of generating leads because the person in charge of this IT marketing task has to be responsible and supremely trustworthy.  Clients are not buying products from you; they are purchasing services, your personality, your reputation, word-of-mouth and referrals.  Because clients are buying so many aspects of “you,” you want your lead generation responsibilities to be the job of someone such as a spouse or a business partner.  

Personal Responsibility and IT Marketing

You can’t make personal service into a commodity, nor can you just delegate the responsibility of it to anyone.  In order to increase your IT marketing efforts, make contacts in the community and clearly inform people what services you are offering.  There are no short-cuts, so you need to delegate only technical parts of handling these accounts to other staff members.  

Being involved in virtual IT means you are the sole contact for your business and the personality behind it.  You want to make sure your IT marketing strategies stress that you are selling services and your personal assurance alongside your incorporated consulting services company, network support services, virtual IT services and all other elements.  Let people get to know you personally and do a lot of the work yourself so people feel a sense of security and continuity.  

Blogged By:  Joshua Feinberg