Testimonials are an excellent technique for marketing your business.  Potential clients respond very positively to other business people’s impression of you and your service.  As part of your business practices, you should try to get clients to write testimonials for you to use later.

The key thing about testimonials is to try to get your clients to write about the things you want to highlight.  If they are into writing a testimonial for you, then it should not be a problem to ask for a specific message.  

For instance, as new IT consultant charging top end rates you may find potential clients wonder why your rates are so high.  These leads have probably been in touch with moonlighters and found that their rates were much lower than yours.  

Rather than having to convince these clients that you are worth the high rates, a testimonial from another client is most helpful.  If you ask the client to give you a testimonial around your rates, you can steer them to come up with something similar to this.

"You now, when I started working with ABC Consulting Firm, I thought they were a little bit pricier than some of the other options that were on the market, but, I’ve been totally blown away by their level of professionalism and their response time.  It’s definitely worth whatever they charge.  They’re amazing and I would strongly recommend them."

Testimonials can center around a number themes including:

  • cost effectiveness
  • professionalism
  • response time
  • trustworthiness
  • ability to improve efficiency
  • ability to save money
The Bottom Line on Testimonials
If you can get testimonials that talk to the kind of objections potential clients are making, then you are in an excellent position to win the business.  With a testimonial you aren’t tooting your own horn, someone else is doing it for you.  Testimonials add an incredible amount of authenticity to your message.  Make asking for testimonials a regular part of your business operations.

In this article, you’ve been introduced to testimonials. To learn more about how you can improve your knowledge of testimonials, just click here now to get access to a free one-hour audio training program on 5 Easy Ways to Grow Your Computer Consulting Business.