Computer Consultants Secrets ™

When you use direct mail postcards as part of your IT marketing plan, you don’t have to worry that they will get thrown in the garbage bin without being read.  Because they are already open, they will at least be seen by your prospects.  You also will save money on postage for cards when you use them as part of your IT marketing plan.  

Target, Target, Target!

Targeted IT marketing campaigns are always more effective than those that are not.  Don’t send the same message to 2,000 small businesses in your area and hope for them to hit on hot buttons.  Target a specific group and find out what really concerns them.  Then come up with a message that speaks to this concern and stress you have expertise in their specific area.

IT Marketing Postcards Can Build Relationships

The goal with direct mail is not to close the sale.  You can’t get them to agree to a $25,000 client server network just because of a little postcard.  Relationships take time and effort to cultivate.

IT marketing postcards should generate a response.  You want prospects to say they are interested and then focus your energy on nurturing the best opportunities of those responses.  Then you want to try to get them to agree to a seminar with other people that have expressed interest or a free report or free needs analysis.   

IT Marketing:  Urgency is Everything

You need to make sure people know there is an urgency to what you are asking with your IT marketing materials.  They need to act now … or never!  You don’t want people to take your postcard, read it and file it away indefinitely.  You want people to get to know, like and trust you.  The best way to do this is to encourage one-on-one contact or one-on-group contact where they can see you in person and know what it is like to work with you.

Blogged By:  Joshua Feinberg

Many VARs are starting to incorporate environmental awareness into their daily business lives at great benefit to their growth and services.  Virtualization technology in particular is helping VARs grow their own businesses and also save customers money, reduce energy consumption and costs to themselves.

According to Virtual Iron, climate change and depleting natural resources has caused many VARs to go the “green” route in order to stay competitive, streamline business operations and help bring clients better and more sophisticated solutions.

According to CMO of Virtual Iron, a leading provider of VARs for many businesses Mike Grandinetti, a lot of businesses think about profit first and neglect social issues.  However, many ideas surrounding the “Green” movement are helping VARs combine the two ideas together at greater benefit to their businesses – making more money for their own company and also helping the environment.

Issues like server sprawl, physical space and rising energy costs have plagued businesses of all sizes along with the problem of old hardware that is sucking up valuable power and generating too much heat.  Virtualization is helping a lot of VARs improve server performance as well as reducing the amount of servers needed; according to surveys, using more environmentally sound solutions, VARs have been able to reduce the number of servers needed to run a business by one-third to one-half.  Grandetti also states that regardless of the size of a customer or the horizontal or vertical market occupied, all VARs can make the “Green” concept work.

Virtualization was initially designed for enterprise customers with a great deal of money and very large data centers but is quickly becoming very relevant to and possible for SMBs that don’t have the financial flexibility of larger companies.  VARs are helping to provide some options for small businesses through virtualization in the form of very flexible alternatives both to what they are currently using and to the more expensive solutions they cannot afford.

For more information on this story about the “Green” movement and VARs, visit the attached link.

Added By:  Joshua Feinberg

The simple answer to this question about computer repair and national service organizations is, “Absolutely not.”

Why?  Basically, you’ll spend a great deal of money and more importantly TIME getting certified and learning cutting-edge technologies.  But, when it comes down to it, computer repair – hardware repair – is a commodity and can be an incredibly low-margin situation.  As hardware becomes more disposable and replaceable, less people even engage in real computer repair.  And, computer repair contracts and IT consulting contracts in general with national service organizations just don’t work.

Disposable Hardware

As an example, think about a $600 consumer-grade PC.  Who will spend money on computer repair for this type of hardware when it has passed its warranty point?  And who will spend money to fix an out-of-warranty $400 laser printer?  Not many small businesses would do this, and neither would national service organizations.  

Low Labor Allowances

National service organizations usually will be dealing with warranty repairs on pretty inexpensive hardware … so how much labor allowance will be available for computer repair on a $1,200 laptop?  A lot of big hardware vendors are usually close to going out of business.  Unless you’re Dell, HP and IBM and are a vendor, you probably will be depending heavily on these low-end repairs to stay in business.

What is the Profit Margin on Computer Repair Contracts?

Think about it – you will probably not make much more than $50-$200 (at the absolute MOST) on a computer repair.  So what is a better choice?  Finding small businesses in your area that need high-level, sophisticated IT planning and services very regularly.  

You Won’t Make a Profit with National Service Providers

When you are a subcontractor for a national service organization, you won’t be able to efficiently run your business.  You will be in eight different offices each day instead of one or two.  You will be told that you only get $65 for even a complicated, lengthy computer repair instead of billing out at $100 or even $150 per hour.  It’s just not practical, and your computer repair business can’t last that way!

Added By:  Computer Consulting Kit

Sending a mailing to current customers should be part of your computer repair business marketing plan. 

Why?

First of all, your customers already know you and know what your computer repair business is all about.  You already own the list, and the people on it already know, like and trust you, which are three of the biggest obstacles to overcome when it comes to successful marketing.

What Should You Stress with Your Marketing?

If you know a lot about virus protection, firewalls, passwords, data backup and power protection, this is a good place to start when mailing to computer repair business customers and trying to get them to agree to IT audits.

Offer a discounted IT audit package.  For example, if you usually charge $400, you can offer a special good through an expiration date — $299.  You should also think about including a bonus such as an entry-level battery backup unit or surge protector … or simple just a CD or DVD of the last data protection seminar you gave.  Make sure your offer has real value to customers.  

Track Marketing Results

With any computer repair business marketing strategy, tracking is important.  So tracking the responses to a mailing you send it critical.  You might get five percent inquiries and note that half of them end up taking the audit, which will help you predict responses to future mailings.   Remember your audience of computer repair business customers is going to be more responsive than anyone else you target through direct mail.  

Help Computer Repair Business Customers Use Their Assets

You need to look at existing customer relationships and determine more ways you can help them use what they own already.  They probably have bought a lot of useful assets that they aren’t even using, but that could really bring them increased productivity and benefits.  

Solidify Computer Repair Business Relationships

Direct mail and talking to your current customers can not only help you help your customers get the most out of their current IT assets but also can help you get good service revenue.  Also, this type of contact helps establish the relationships that will sustain your computer repair business long term.

Added By:  Computer Consulting Kit

Recently computer business Hewlett-Packard (HP) made an agreement with Tower Software, a document and records management company to take over its company.  HP is based in Palo Alto and will attempt to expand its compliance business by purchasing the Canberra, Australia-based business.

Tower’s main package is TRIM Context, an enterprise content management system that helps organize information while following best practices.  If computer business HP’s acquisition of the company closes during the second quarter of this year, as planned, the computer business will fold the TRIM package into its information management software business alongside HP’s current Archive platform (known previously as the HP Reference Information Storage System – RISS).  TRIM Context will add important records management to HP’s current platform.  

Tower serves 1,000 global customers, with most of these being in Australia.  Computer business HP plans to take the new offering to larger systems integrators such as EDS of Plano, Texas and BearingPoint of McLean, Virginia.  Also a focus will be mid-market solution providers.

The details of the computer business acquisition have not yet been released.

Added By:  Computer Consulting Kit    

Providing IT support to your important clients is full of responsibilities.  But which are really required to be part of your services?

1.     Coordinate Telecommunications Solutions.  When you are dealing with sweet spot clients, you will have to coordinate IT support with a local phone company – CLEC (competitive local exchange carrier) or ILEC (incumbent local exchange carrier).  You’ll have to help clients get a leased line and also research which types of connections your clients will need.  You will also probably have to give basic dial-up networking recommendations and coordinate tech support with ISPs for your long-term clients.
 
2.    Get Ready to Test.  As part of IT support, you will probably have to know about vertical industry-niched applications.  You might bring the applications in yourself or your clients may already have them and want your firm to test and evaluate the application before they make the investment.  Regardless, your job will be to evaluate how the application fits in with your clients’ sophisticated network.  

3.    Train the Guru … or the Masses.  Your firm will have to be involved in training, no matter what.  Sometimes the training may be formal end-user training involving small groups and new applications.  The training can also be more informal and just be with the internal guru that everyone comes to with problems and questions.  When you train the guru, you help the guru offer IT support for the others when it comes to simple tasks.  

4.    You Can Expect Disaster.  You will need to be plan for disaster with IT support.  This means you’ll have to check out the data backup system, antivirus software, power protection and security regularly along with engage in very proactive maintenance of systems.

You will be most valuable to customers with IT support when you have great problem-solving and strategic-planning skills.  You have to be ready to help with everything that is IT related and organize a very specific list of IT support priorities.

Added By:  Joshua Feinberg

People starting their own computer repair businesses make the decision to open many different types of companies for a variety of reasons.  But how do you decide?

The decision really depends on whether you want to build a business from the ground, up or take some shortcuts by opening a franchise.  What are the pros and cons of each?

Deciding on a Computer Repair Business Means Some Hard Work

No matter what, during the startup phase of your computer repair business, you will have several months where you will need to put in some very hard work putting your name out in the community.  You will be following up on a lot of leads, generating proposals and going on sales calls.  And this will all happen before you get any billable projects. 

Just because you decide on a franchised doesn’t mean all the work is done for you.  There are other issues to consider.  

The Right Decision

One type of computer repair business is very different from the other, and how you decide on which type to open will depend upon what you are looking for personally from your business, your skills and how much time and money you have.

Blogged By:  Computer Consulting Kit

When you are trying to become an IT consultant, do you get computer consulting training first and then look for clients or do you start out looking for clients and then work on getting training?  

The answer is simply, “Both.”

Become an IT Consultant by Getting Training and Clients

Client recruitment and skills development should really be done simultaneously when you are on the road to become an IT consultant.  Don’t take many months off to do training or you will find yourself unable to pay the bills.  You NEED paying clients.  

However, if you let six months pass and you neglect to keep technical skills sharp, you will eventually lose the ability to take on the high-end projects you need to survive.  

Achieve a Balance

The average person that tries to become an IT consultant usually balances training and obtaining clients in a variety of ways.  Some consultants might spend a couple days a month or weeks a year going to formal classroom training.

Many consultants also have lab systems that give them the ability to test and train in their offices so they can work with basic entry-level server hardware on a regular basis.  

What’s Your Program?

You can belong to a lot of different programs that give you access to copies of software that can be used internally for training purposes.  Many vendor partners, such as Microsoft do this as part of their annual program membership fee.  

Evaluation software can be a great way to keep your technical skills up to speed as you become an IT consultant.  You can make sure you are proficient on the software before you go out into the field and work with it.  

Submitted By:  Joshua Feinberg

When you are starting your own computer consultant business, you will need to spend a lot of time going to meetings and shaking hands.  You will have to make plenty of follow-up calls and use display ads and direct mail campaigns to establish connections.

Because you need plenty of hands-on time to start your computer consultant business, you will have to be very realistic. 

A Franchise Isn’t a Guaranteed Computer Consultant Business

Even when you buy a franchise, you don’t get a guarantee of everything going smoothly.  You won’t get a client list; if you want that, you will have to buy a current business, which will be even more capital-intensive than a franchise.  If you want to buy a small company that is doing well, you will have to spend a multiple of the company’s annual sales. 

What Are Your Computer Consultant Business Start-Up Costs?

You can start your own business for just a few thousand dollars.  All you need is a business phone number and voicemail, a cell phone, business cards and licensing registrations.  You will also have to meet with an attorney or an accountant (so don’t forget this cost!).  You will need insurance.  You can often work out of a home office.  Franchises cost significantly more than this in terms of start-up costs. 

If You’re a Control Freak, Think Carefully!

If you like being in control, you will probably not like having a franchise.  You have to do things a certain way and follow pre-established rules.  Your company will also have to pay a franchiser a part of its revenue forever.  And flexibility will be less when you want to take your computer consultant business in new directions.

Added By:  Computer Consulting Kit

You will not always get what you perceive to be “ideal” IT marketing results.  How can you create postcards that will avoid the common mistakes many computer consultants make?

An IT Marketing Case Study

Consider a consultant that says this:

“I’ve send out over 300 postcards that offer general computer troubleshooting services, automated online backup and wireless home networks … I bought lists of area businesses that were divided by revenue, credit rating, years in business, number of PCs … The wireless home network postcards went to homeowners that purchased their house for over $500,000 and the automated online data backup went to people that had recently purchased new business licenses …”

And the consultant’s results?

“The IT marketing results have been nonexistent. I haven’t received a single phone call or e-mail.”

The question is, what did this consultant do wrong?

Don’t Expect a Too Much Out of Your IT Marketing Efforts

You sent out “over 300 postcards?”  That’s not really very many in terms of an all-out campaign.  And it definitely isn’t enough to make for good statistics.  Don’t spend your entire IT marketing budget in one place before you know whether it works or not.  But don’t think you can spend the cost of 300 times one stamp for a postcard and get a landslide of response.  If you got no response from that type of IT marketing campaign, consider the reality of your numbers.  

What Should Your Postcards Include?

Your lists in the above scenario are probably not wrong.  But your copy might be suspect.  What are you offering?  Is your headline compelling?  Did you hit their points of pain and have a clear deadline?  Did you use a compelling offer that got them to pick up the phone, send you and e-mail or mail back a coupon?

The Bottom Line about IT Marketing and Postcards

Are postcards a bad media?  They are not!  In fact, they’re great, because no one has to open an envelope, which makes deciding to respond a lot easier.  You won’t have to deal with putting compelling information on an envelope to get someone to respond to your IT marketing strategies.

Added By:  Computer Consulting Kit

When you decide to become an IT consultant, you will find that small business IT support requires many different types of expertise, depending upon your niche and specialty.  Which expertise do you need to become an IT consultant?

There Are Experts for Every Type of Business

If you want to become an IT consultant for a big-enterprise organization, for example, you will find all types of experts, from level one help desk technicians to senior systems engineers all the way up to a CIO.  You will find a lot in between too, but each will be an expert within his/her own specialty.

When you work in small business consulting, you will find the same is true for your IT support contractors and staff.  You will have some technicians that can handle hard drive installation and LAN adapter installation.  You might also have some people capable of dealing with simple P2P networks or basic dedicated servers.  You may also have someone that works with server-class firewalls and setting up VPNs and intricate, advanced networking.    

People Skills Are Critical

A person that does well when he/she decides to become an IT consultant is either really good at technical things or really great at sales.  Those great on the sales end AND great on the tech end are rare.

The best technicians and engineers typically will have great people skills that will come in handy during big IT projects, i.e., when installing a 10- or a 25-node network.  When you have to coordinate a lot of vendors and solutions, a lot can go wrong, and you need to thus have great management skills to make it all work.  

Become an IT Consultant

There are many different traits that can help you succeed when you try to become an IT consultant.

Blogged By:  Joshua Feinberg

Virtual IT innovators Tek-Tools Software, based in Dallas, Texas recently announced a new product – Profiler for VMware – as part of the Profiler Suite that helps increase utilization capacity and performance in virtual IT environments.  The company, with offices in the U.S., UK and India is a top provider of virtual IT resource management solutions and works with customers of all shapes and sizes to help support business.

Profile for VMWare is a software solution that offers monitoring of VMware ESX hosts, virtual machines and storage and also helps create a monitored virtual IT platform for users.

Many customers have already been using the new Profiler tool as part of an early-release plan.  Using the system in production environments, they have been able to make their virtual IT plan more efficient.  Many have reported avoiding up to hundreds of thousands of dollars in unnecessary IT purchases because of improving the performance of machines and procedures.   

Some that have used the new virtual IT system state that while it offers flexibility, it makes the process of management more complicated.  A professional survey conducted in December 2007 by Enterprise Strategy Group stated that by virtualizing servers, many companies might have a problem tracking performance and may even cover up growth.  More than half of companies polled as part of the study stated that they have experienced a net growth of total storage volume since implementing new virtual IT plans. 

Profiler promises to help circumvent problems with virtual IT solutions by offering greater visibility of stored items and systems.  It offers greater capabilities for capacity planning, virtualization planning, performance monitoring and availability monitoring (tracking). 

For more information on Tek-Tools and the new virtual IT resource, visit the attached link.

Added By:  Computer Consulting 101 Professional Kit

You need to be ready to provide a description of your computer consulting business when you go to prospective clients so you know what they are doing before you get to the interview and are prepared to help fulfill their needs.  

Computer Consulting:  Research is Everything

You might spend 30-45 minutes researching prospects before a meeting, but this homework will help increase your chances of selling your services, either immediately or a week or two afterwards.  If you want prospects to agree to your computer consulting services, you have to build credibility and share information with them to show you care about their businesses.

What’s your excuse for not doing homework?  There isn’t one!  Google is easy to use, and all you have to do is type in a person’s name or phone number and address to find out everything possible about him/her.   

A Complete Profile for Prospective Computer Consulting Clients:

1.    What the business is all about;

2.    Which industry they are in;

3.    The types of services provided;

4.    The number of locations;

5.    The length of time they’ve been in business.  

What’s the Latest about Your Computer Consulting Prospects?

You will most likely find articles in the local paper about prospects that will show up in Google or when you go to the newspaper’s site and perform the search function.  Look for any extra background information to give yourself an added edge so you know what to expect in computer consulting.

Added By:  Computer Consulting Kit

Abaca Technology Corporation recently stated it would be starting a new partner program for solution providers – the Abaca Secure Partner Network.  Abaca, a leading innovator in email protection and security management create this program with multiple levels for solution providers, VARs and managed service providers and will finally expand its guarantee of 99 percent accuracy in email filtering and security to new groups.

Abaca’s new partner program will help grow businesses by increasing their margins on the company’s security appliance products and services.  The program will also make it possible for solution providers to offer Abaca’s famous “99 percent accuracy” guarantee for email filtering to their own customers.  

Features of the Solution Providers Program

1.    Resources that will help partners better sell and support products from Abaca.  

2.    Free training in sales and technology.

3.    Incentive programs for participants.

4.    Access to PartnerNet for solution providers.  This is a special online portal that allows partners to manage online sales, marketing efforts and technical resources.

Three Levels of Partnership

1.    Abaca Premier Partners is for solution providers with small-to-medium and large businesses.  At this level, partners work on market penetration and building revenue.  

2.    Abaca Preferred Partners is a level for solution providers that want to work with Abaca and its products to improve the changing security needs of their customers.

3.    Abaca Select Partners give customers email security solutions from the company and can have access to the many resources available on the Web by way of the Abaca PartnerNet system.

For more about this new solution providers program, visit the attached link.  

Submitted By:  Joshua Feinberg

What characteristics qualify the sweet spot for your computer consultant repair business?  First of all, you want to look for small businesses with 10-50 PCs and a specific revenue figure.  Typically companies that make one million to ten million U.S. dollars annually are in the sweet spot for your computer consultant repair business.  

As a note, if you are in Canada, the UK, Australia, New Zealand or any other nation besides the U.S., please be sure to convert these revenue figures to your local currency.  

The High End of the Sweet Spot

When you start dealing with the top of the computer consultant repair business sweet spot – more than 50 PCs or more than $10 million in annual sales – you will run into more companies that are hiring salaried IT people instead of outsourcing computer consulting needs.  At this point, you start to face stiff competition and people that will add up your invoices and figure out if they can do it more cheaply in house.  

Real Servers

When qualifying computer consultant repair business sweet spot clients, you need to seek out those companies large enough to need a real, dedicated server and not just a peer-to-peer network.  When a business needs a real server, it needs a lot of professional services to accompany it.  This is your chance to become an outsourced IT department and computer consultant repair specialist!

Does the Company Have More than One Location?

Often a sweet spot computer consultant repair client will have just one location, but sometimes there will be a main office and branch offices.  Branch offices become opportunities for your computer consultant repair business because they will need data sharing techniques in real time between many different locations.

Submitted By:  Computer Consulting Business

When you are just starting your IT support company, you will most likely be wearing all the hats.  You will be responsible for sales, technical support and administrative duties, until the company is established enough to justify delegation of certain tasks to a salesperson or a few different technical staff members.

Wearing Multiple Hats is Important During Startup

A lot of people might think of themselves as having one skill when it comes to their businesses.  For example, someone might just feel like he/she is good at being an entrepreneur, but has sub-par technical and sales skills.  But if you are not willing to wear multiple hats, particularly during startup, you are already behind the curve.  Most of your local competitors in IT support will be wearing multiple hats, particularly during startup.

Your firm will often compete for sweet spot clients against one-person consultants working out of their houses with very low overhead.  And many of these people will have fairly good technical skills and personalities that work well in sales positions.

When Should You Delegate in IT Support?

You may be able to find a great technical person and a salesperson and keep them very busy.  But in most cases, your IT support business needs to evolve.  You, as the owner will start out by being both the salesperson and the tech person.  As the company grows and gets more clients, you will consider subcontracting out some overflow work or specialty work in order to free you up for sales and marketing.

When you reach the point where you are working with a couple different subcontractors consistently, you should start to think about the money your firm is spending on subcontractors and realize you should delegate to someone you put on payroll.

The Main Idea about IT Support

Remember that in IT support, some of your competitors will not be skilled at sales and tech issues right away.  They may also challenge you!  It’s very important to wear multiple hats during startup to help your business grow into the future.

Added By:  Joshua Feinberg

If you just have a few references and are just getting started with IT marketing and computer consulting, how do you establish credibility?  

First of all, you need to make sure you have STRONG references.  Talk about benefits:  how you saved clients money; how your technology solutions bring more revenue; how you helped close out the month faster; how you improved productivity; how you helped clients communicate with tele-workers, suppliers and vendors.

In IT marketing, you need to make your references very strong, even if you just have a few.

IT Marketing and Your First References

You can get references by volunteering.  Choose a couple non-profits that you can stand behind and set up a closed-ended deal.  You don’t want to volunteer your services for a long time.  Part of the deal should include a testimonial for your company.

Asking for Referrals with IT Marketing

A lot of people have a hard time asking for referrals.  You don’t want to push or look needy, but you do need referrals for IT marketing.

You can ask for referrals when someone gives you a compliment.  If someone tells you how happy he/she is with a project, you can use that opportunity to ask for an updated testimonial (or a first-time testimonial if you don’t already have one) and also ask if the person knows anyone in the area that might benefit from your services.

The Main Idea

One of the best ways to conduct relationship IT marketing is by asking current clients for testimonials and referrals.  Your clients will not mind supporting your good work.  

Added By:  Computer Consulting Kit

Computer consulting firm Enlightened, Inc. stated today that it decided to offer business process outsourcing (BPO) services for a Baton Rouge, Louisiana-based Customer Call Center.  Enlightened provides computer consulting services and business solutions and is headquartered in Washington, D.C.  Its main clients are local and federal government agencies as well as commercial businesses.  

Enlightened is planning to grow into Baton Rouge and will offer career opportunities for computer consulting professionals in that area.  As part of the new agreement with the Customer Call Center, the company will run all recruiting, management and human resources services for the new Call Center.

Antwayne Ford, President of the computer consulting company says the business has plans to connect with the community in Baton Rouge to offer total solutions that combine IT with important business solutions.  

For more information on this computer consulting story, visit the attached link.

Added By: Computer Consulting 101 Professional Kit

There are two IT marketing tools that can help you get across your unique expertise to computer consulting prospects:  case studies; Web sites.

What about Case Studies?

A case study in IT marketing is essentially a sophisticated testimonial.  It typically will have a picture of your client with a logo, full name, address and any contact information.  A case study is a few short paragraphs discussing the benefits your client has received as part of a relationship with your firm.  Make sure the bottom of the case study is signed by the client and also has your firm’s contact info.  Anywhere between two and four case studies create a compelling part of your IT marketing portfolio.  

What about Web Sites?

A Web site acts as an important business tool; if you put the right content into it, it will have great impact on your clients.  You can’t waste space on advertising the cheapest power supply or other piece of technology.  Communicate your unique expertise at providing sophisticated, industry-specific solutions to small business problems.  

Address a Niche with Each Web Page

If you are targeting three niches with IT marketing, you should have a separate page for each.  You need each page to talk about industry-specific trends and how your solutions address them.  

What are the hot topics in your niche?  Which typical software packages will you need to know to work with people and show your competency?  You need to know which benefits you are offering to your niche and advertise the benefits on your Web site.

Always Emphasize Service with Your Web Site

Your Web site traffic is going to come from two places:  demand you’ve generated somewhere else; competitors.  

You need prospects to understand that you focus on unique services and the problems these services solve – not just from a technical perspective, but from a small business perspective.  

The Main Idea about IT Marketing

Use case studies and your Web site to get the most out of a strong IT marketing campaign and be sure to address niches and their problems.  

Added By:  Joshua Feinberg

VARs often work with a lot of different providers when choosing the right products for their clients. Recently, a group of VARs ranked Cherry as the #1 keyboard provider.  Cherry took first place in the 2nd annual “VSR Hardware Leaderboard,” a voting that started in 2006 and just took place again for 2007.  

157 VARs voted on which was the best-performing POS keyboard supplier. Criteria used to determine it was established by VSR.  Cherry also took first place in “Product Features,” Innovation” and “Reliability” categories.  A spokesperson for Cherry, Keyboard Marketing Manager David Michielli expressed the company’s continued commitment to point-of-sale marketing and stated that the company would continue to serve VARs and focus on VARs’ clients.

Added By: Computer Consulting 101 Professional Kit